Digital Marketing Specialist

Description

Implement digital marketing strategy：

1. Select appropriate digital marketing channels (various search engines, social media, etc.) based on digital marketing strategies and indicators.
2. Create and execute digital marketing activities corresponding to the channels (live streaming, search engine marketing SEM, various media placements, etc.).
3. Be responsible for the pre-selection of topics, content planning for various digital marketing activities, integrate resources to complete content creation, and handle post-execution operation and maintenance related work.
4. Set various digital marketing-related indicators (such as fan count, interaction volume, etc.) and promote their achievement.
5. Collect and analyze the execution data and effects of various digital marketing activities, and adjust strategies in a timely manner.

Company’s website operation and maintenance：

1. Responsible for the daily update and operation and maintenance of the company website
2. Search Engine optimization (SEO)
3. Collect and analyze website traffic data

Job Requirement

1. Bachelor degree or above, major in marketing, advertising, e-commerce or related.
2. At least 2 years experience in planning or digital marketing
3. Familiar with overseas digital marketing channels and tools (Little Red Book, facebook, google, etc.)
4. Familiar with the Internet and social media, have a good sense of the Internet, sensitive to the hot facts
5. Familiar with digital advertising related content
6. Good communication and coordination skills and teamwork skills
7. Have strong analytical ability and data analysis ability